Welcome to the Hive, RentPost.
Jacob, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. RentPost is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US property management company mapped, the 1,400 that look like your best customers, and three campaigns we'd run for RentPost in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for RentPost.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers in license rolls and listings, a fragmented market still running on spreadsheets, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 800 to 1,400 more of your best customers?
You already have the dream ones: the property management companies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 800 to 1,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a property management company.
Every US property management company sits in a public dataset: NAICS establishment counts, state real estate license rolls, and Google Maps listings with owner names and unit counts. We build the list from that, enrich the buyers, and time the sends to lease-renewal and budget season.
You're the first supplier that comes to mind.
We'll actively monitor all 5,504 US residential property management companies and reach out the moment the right signal shows up, so RentPost is the first name a property manager thinks of when rent collection and trust accounting come up.
- New property management license issuedState real estate commission rolls. A new license means a new company choosing its first stack.
- Portfolio growth on Google or Yelp listingsReview counts and unit mentions rise when a firm adds properties past manual capacity.
- Property manager or leasing agent job postingHiring for growth usually means the current tools cannot keep up.
- New multifamily building permit filedCounty permit records. A self-managing owner of a new building often buys software at lease-up.
- Trust accounting complaint on landlord forumsBiggerPockets and Reddit threads about spreadsheet errors flag firms near a switch.
- Software comparison activity on review sitesCapterra and G2 category visits signal a firm actively evaluating this quarter.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NAICS.com establishment counts, state real estate license rolls, and Google Maps business listings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Jacob, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.